Coca-Cola approached Todd White to create inspirational sketches for Coca-Cola Light. Todd's six sketches are depicted on different faces of Coca-Cola Light bottles, each featuring his distinctive box signature. The bottles will initially be released in Mexico, the biggest market for Coca-Cola Light. This marks the first time that Coke has collaborated with a fine artist to produce artwork for its label and given that artist credit directly on the product.
"The opportunity to work on this project with Coca-Cola was exciting - Coke is part of our pop culture, a common touchstone for people all over the world. It has inspired scores of artists, from Andy Warhol and Keith Haring to Norman Rockwell and Guy Peellaert and everyone in between. This served as my inspiration, both in working with Coca-Cola and in creating the initial sketches for the project. Any marriage between art and the corporate world is precarious, at best, but in this case I think we have achieved something that invokes thoughts of joy, romance, laughter and intimacy, feelings that, like art itself, the world could use a little more of." - Todd White
This collection includes:
"We Need More People Who Sing In Traffic"
"We Need More Unplanned Vacations"
"We Need More Laughter That Aches"
"We Need More Kisses That Last Longer"
"We Need More Relaxed Meals"
"We Need More Sundays In Weekdays"